David Flanagan

David Flanagan is the founder of Misfit, a renowned California-based brand and advertising agency. With over 35 years of experience, he has shaped brands nationwide, collaborating with notable entities such as Ben & Jerry’s, Dollar General, and Yosemite National Park. David is passionate about empowering small entrepreneurial ventures to develop into distinctive "cult brands," a commitment underscored by his acclaimed book, RUDDER – Strategic Brand Clarity, which achieved Amazon #1 Best-Selling Author status across 10 countries, including the US.